Use these FAQs to learn how to sign in, manage your login information, switch between accounts, and manage user access.
Note: As of February 26, 2026, new users sign in using a secure email link instead of a password. Users who created a login before February 26, 2026 can continue using a password or choose to receive a secure login link.
Login Basics Passwords and Passwordless Login
Working with Multiple Accounts Managing Your Profile and Users
Your username is the email address associated with your GS1 US Account.
Your roles and permissions determine which areas of GS1 US you can access. To learn how to manage users and assign roles, visit the Add Users and Assign Roles article.
In your GS1 US Account you can:
If you purchase through the GS1 US Store, you'll provide an email address during checkout and receive a verification email. After verification and purchase completion, your GS1 US Account is created and your email address becomes your login ID.
If your company has an existing account, and you need to be added as a user, contact your General User Administrator (GUA). If you don’t know the GUA for your organization, complete this form or contact GS1 US Member Support at 937-435-3870.
From the GS1 US login screen, enter your username and click continue. Then click the “Forgot Password?” link and follow the instructions.
Passwords must contain:
For passwordless users:
For users created before February 26, 2026:
If you don't receive the email:
If you registered without setting up a password, you’ll use passwordless login. This means we’ll send a unique, time-sensitive link to your email. Simply click the link to securely access your account no password required.
If you registered with a password, you can continue to log in using your password, or you can choose to receive a secure login link.
No., passwords are encrypted and cannot be viewed by GS1 US. If you forget your password, use the Forgot Password? option to reset it.
Yes, secure login links are:
If a link expires, request a new one.
You may see multiple accounts if your email address is associated with more than one GS1 US account. This often occurs when you manage products, subscriptions, or user access for multiple organizations.
If you have access to multiple accounts:
You do not need to sign out and back in to switch between eligible accounts.
To update your email, simply complete this form or contact GS1 US Member Support at 937-435-3870. Once your email is updated, you’ll receive a confirmation message. This message will include direct links to GS1 US tools no need to set up or remember a password.
Only a General User Administrator (GUA) can add, remove, or update users. If you don’t know the GUA for your organization, complete this form or call the GS1 US Member Support at 937-435-3870.
To learn more about managing users and adding roles, visit the Add Users and Assign Roles article.
Yes, if you have the General User Administrator (GUA) role in multiple accounts, you can switch between accounts and manage users according to your assigned roles.
